Gauthier, F. and Martikainen, T. (eds) (2013) Religion in Consumer Society: Brands, Consumers and Markets. Burlington, VT: Ashgate Publishing, Ltd. - 268 p. The book "Religion in the Consumer Society: Brands, Consumers and Markets" was published in the summer of 2013 in a series related to one of the largest modern research programs focused on the study of religion in Europe - Religion and Society Program. This program combines thirty-two scientific disciplines in seventy-five large-scale projects. This collection, continuing to develop the topics already covered in previous publications, 1 focuses on the economic aspect of the current state of religion in developed countries, namely, the mutual influence and links between religion and the consumerist ideology of developed countries. 1. Gauthier, F. and Martikainen, T. (eds) (2013) Religion in the Neoliberal Age: Modes of Governance and Political Economy. Farnham, 2013; Gauthier, F., Martikainen, T. and Woodhead, L. (eds) (2011) "Religion in Consumer Society", Social Compass (special issue) 58 (3). page 301The collection consists of twelve articles, grouped equally in two parts. The first part, Changing World Religions, focuses on the changes that have affected world religions in recent decades; these changes are linked to the global economic and political changes that have marked the transition to a consumer society in developed countries. The articles of the first part of the collection attempt to determine the borrowing of consumer society strategies by world religious traditions. These strategies stem from the need to adapt to the new cultural and economic landscape and the transformations that religious tradition itself undergoes as a result of such borrowing. The second part is Commoditised Spiritualities ("Spirituality turned into a commodity"). He examines consumerism and commodification, that is, the transformation of religious meanings and practices into commodities, based on the material of such religious ... Read more